Top 3 Most Risky SEO Methods to Prevent in 2013 and Beyond

Nobody wants to perform a few several weeks and years on their website, and then have Google punish their website or fall their SERP roles. This is expensive, initiatives and frustration. If you do not know what you are doing, you will have to start everything from the beginning. Actually, it could even mean the end of your business, particularly if all (or most of) your visitors relies on organic results.

Is Google evil? What is the significant on the internet look for engine up to?

In their continuous effort to generate the on the internet look for engine a better place for its clients and (AdWords) customers, Google’s team has limited Suggestions for internet marketers and weblog authors.

Anybody who wants to give up material and place an article or website on their on the internet look for engine needs to follow these rules… Or, they risk getting their roles punished or even various pages eliminated from the catalog all together.

When it comes to SEO, features have corroded in the last 12 a few several weeks, and they do not seem to quit. Both, on-page and off-page site aspects have experienced repeating up-dates.

You keep in thoughts Panda, Penguin, Web page Framework and EMD, right? These up-dates were interesting everybody to build better, more targeted material, avoid dark hat techniques and provide site visitors with an attractive studying experience… to be able to improve the come coming back amount and decreased restoration amount.

Google is not your enemy!

Google wants (just like you and me) to provide its customers with nothing but high top quality material (and relevant ads) so their visitors can spend a while on each website or website. This allows both the on the internet look for engine customers and marketers come coming back more often to Google, and grow their company – you win, Google wins, and their clients win.

These changes and up-dates are expected to be able to keep everybody happy, and at the same time, quite spammers and large link-builders to take advantage of or management the Google SERPs.

Dangerous SEO Strategy #1

Low Quality Content and Ads Packed Sites

You keep in thoughts the popular MFA (made for AdSense) websites, and how they got penalized?

Google Panda up-dates center around thin material websites that provide less material, and more ads for their clients. Do you feel like these one website selling loaded websites do not are eligible to to appear on the first website of Google? I think as well.

2013 is said to be the year of top high top quality content-packed websites. With excellent material, you will not be compelled to notably improve your website, which is another issue that might produce Google to give you a caution.

What does high top quality mean?

Google has their meaning. Pro weblog authors have theirs. I would say that high top quality material (regardless its length) is first of all information that allows the customer get features done (solve a problem) in their life, or business, quicker, better or easier than before.

Want to produce high top quality content?

Due determination is needed.

In detail study is a must.

Look up the top 10 blogs in your market or industry. Focus on the ones publishing the best material. You know what best indicates from a distance away, right? It’s not usual, it’s particular. It does not discuss concept, but gives personal ideas, situation research and experiences.

Analyze the best provided material, and try to understand, what makes them hot, general or top high top quality.

Then duplicate the way of writing, and material concepts. I am not saying to coldly copy-cat your opponents, otherwise how will you take a job out? The key is to innovate. Surpass your competitors’ material, or, at least, talk on subjects they are not protecting, or they are usually looking over. That is how you become noticeable, for both your customers, and the Google radars.

Dangerous SEO Strategy #2

Link Techniques and Black Hat Techniques

Google Penguin up-dates go against websites not following Google’s Webmaster Suggestions. They look down at black-hat techniques such as but not limited to cloaking, keyword and key term and key term stuffing, duplicate material (having the same website in the same way look on many areas which you own or control), or apparent connecting techniques.

A latest example would be the Interflora charge. Their “advertorial” marketing approach was taken by Google. How they function was simple: they paid other people to create opinions and post them on other (non relevant) websites, in desires that they would improve their Google roles and on the internet look for engine reputation.

Matt Cutts, lately, sent his followers a Tweets sign, concentrating the point that Google’s recommendations on paid hyperlinks moving PageRank (PR) implement to “advertorials” as well.

What we can understand from this study is essential. While low high top quality back-links might decreased your roles or not depend at all, paying for ads or hyperlinks to improve your PR is against Google’s policy. This does NOT mean you are prohibited to advertise or link-build. Google is against this tactic on non relevant web websites, but they like to see value guiding to value.

If you do improve or state paid hyperlinks on targeted websites, at least, avoid keyword and key term and key term stuffing. Actually, extend your hyperlinks and create them look organic. That indicates you have to combination in the ad or weblink within the material, and at the same time, do it on a small.

From what I recognized, Interflora got punished because of doing this ppc on a significant range, and concentrating on non relevant websites. That is like investing your marketing budget on all kinds of TV and stereo ads, anticipating to increase your brand attention and generate income.

That’s a silly, and now dangerous marketing strategy, as earnings are produced when you are concentrating on a proper viewers of customers or leads, not a discuss of individuals who do not want to listen to from you, yes?

Dangerous SEO Strategy #3

Back-Linking Systems and Guest Posting

LinkVana and other similar systems have been hit difficult by Google. And that is well recognized. Think about you have been striving, for the last few years, creating a notable connecting information, following Google guidelines, writing excellent material, and getting high top quality hyperlinks, usually.

And here comes, some guy, out-ranking you on Google SERP, because they are using some questionable connecting vegetation and methods. The procedure was quite comfortable. You search for the services of someone who could toss up low high top quality (or even good) material. You post them on the program, along with all kinds of non relevant websites and material. Within per month, you will have acquired probably thousands of back-links. And the next 30 days, you are out-ranking websites which have invested years striving and creating a organic connecting information.

Don’t you think Google has to take a job out and punish this careless practice? We know Google like to create worry among internet marketers and are a known propaganda machine, but they are brilliant. Make no mistake…

Thanks to them, we now may be able to benefit from all the effort we have made for all these years, and still stay on the Google oral cavity and get organic visitors. However, this does NOT mean you should neglect the newest Google changes, if you want to stay on top of your performance.

Spammers and dark hat weblink companies have taken on to these up-dates, and now are using the Google Weblink disavow device to remove bad hyperlinks from their website, and some of them are going to take the web by surprise with a new method: large visitor publishing. This is a new viewpoint on the back-link program technique.

You focus on (more or less) relevant blogs in your business, you build (good or bad) material for their website, and do this on a comprehensive. Within per month, you could have 10… 20 and even 50 material back-linking to your website or website.

The method in general is not excellent or bad. It relies on how you use it. If you visitor support with the only purpose to develop your roles, then Google will search you down, and individually or immediately punish your website. And there you go again, you will have to start all over again, from the beginning.

These are the top 3 most dangerous SEO techniques we have to avoid for 2013 and beyond.

Be brilliant, have patience, and assign (wisely) your material marketing. It’s time we upgrade our performance, and be friends with Google, or they can easily achieve out our web websites from the SERPs. If you really want to get a punished website website coming back on the oral cavity, understand how to duplicate your old industry (and remove the dangerous business hosting account) to a new business. However, aim to create new organic hyperlinks and understand from past mistakes… Before you know it, you will be site again. But keep in thoughts, visitors first – look for search engines second!