Top 3 Most Risky SEO Methods to Prevent in 2013 and Beyond

Nobody wants to perform a few several weeks and years on their website, and then have Google punish their website or fall their SERP roles. This is expensive, initiatives and frustration. If you do not know what you are doing, you will have to start everything from the beginning. Actually, it could even mean the end of your business, particularly if all (or most of) your visitors relies on organic results.

Is Google evil? What is the significant on the internet look for engine up to?

In their continuous effort to generate the on the internet look for engine a better place for its clients and (AdWords) customers, Google’s team has limited Suggestions for internet marketers and weblog authors.

Anybody who wants to give up material and place an article or website on their on the internet look for engine needs to follow these rules… Or, they risk getting their roles punished or even various pages eliminated from the catalog all together.

When it comes to SEO, features have corroded in the last 12 a few several weeks, and they do not seem to quit. Both, on-page and off-page site aspects have experienced repeating up-dates.

You keep in thoughts Panda, Penguin, Web page Framework and EMD, right? These up-dates were interesting everybody to build better, more targeted material, avoid dark hat techniques and provide site visitors with an attractive studying experience… to be able to improve the come coming back amount and decreased restoration amount.

Google is not your enemy!

Google wants (just like you and me) to provide its customers with nothing but high top quality material (and relevant ads) so their visitors can spend a while on each website or website. This allows both the on the internet look for engine customers and marketers come coming back more often to Google, and grow their company – you win, Google wins, and their clients win.

These changes and up-dates are expected to be able to keep everybody happy, and at the same time, quite spammers and large link-builders to take advantage of or management the Google SERPs.

Dangerous SEO Strategy #1

Low Quality Content and Ads Packed Sites

You keep in thoughts the popular MFA (made for AdSense) websites, and how they got penalized?

Google Panda up-dates center around thin material websites that provide less material, and more ads for their clients. Do you feel like these one website selling loaded websites do not are eligible to to appear on the first website of Google? I think as well.

2013 is said to be the year of top high top quality content-packed websites. With excellent material, you will not be compelled to notably improve your website, which is another issue that might produce Google to give you a caution.

What does high top quality mean?

Google has their meaning. Pro weblog authors have theirs. I would say that high top quality material (regardless its length) is first of all information that allows the customer get features done (solve a problem) in their life, or business, quicker, better or easier than before.

Want to produce high top quality content?

Due determination is needed.

In detail study is a must.

Look up the top 10 blogs in your market or industry. Focus on the ones publishing the best material. You know what best indicates from a distance away, right? It’s not usual, it’s particular. It does not discuss concept, but gives personal ideas, situation research and experiences.

Analyze the best provided material, and try to understand, what makes them hot, general or top high top quality.

Then duplicate the way of writing, and material concepts. I am not saying to coldly copy-cat your opponents, otherwise how will you take a job out? The key is to innovate. Surpass your competitors’ material, or, at least, talk on subjects they are not protecting, or they are usually looking over. That is how you become noticeable, for both your customers, and the Google radars.

Dangerous SEO Strategy #2

Link Techniques and Black Hat Techniques

Google Penguin up-dates go against websites not following Google’s Webmaster Suggestions. They look down at black-hat techniques such as but not limited to cloaking, keyword and key term and key term stuffing, duplicate material (having the same website in the same way look on many areas which you own or control), or apparent connecting techniques.

A latest example would be the Interflora charge. Their “advertorial” marketing approach was taken by Google. How they function was simple: they paid other people to create opinions and post them on other (non relevant) websites, in desires that they would improve their Google roles and on the internet look for engine reputation.

Matt Cutts, lately, sent his followers a Tweets sign, concentrating the point that Google’s recommendations on paid hyperlinks moving PageRank (PR) implement to “advertorials” as well.

What we can understand from this study is essential. While low high top quality back-links might decreased your roles or not depend at all, paying for ads or hyperlinks to improve your PR is against Google’s policy. This does NOT mean you are prohibited to advertise or link-build. Google is against this tactic on non relevant web websites, but they like to see value guiding to value.

If you do improve or state paid hyperlinks on targeted websites, at least, avoid keyword and key term and key term stuffing. Actually, extend your hyperlinks and create them look organic. That indicates you have to combination in the ad or weblink within the material, and at the same time, do it on a small.

From what I recognized, Interflora got punished because of doing this ppc on a significant range, and concentrating on non relevant websites. That is like investing your marketing budget on all kinds of TV and stereo ads, anticipating to increase your brand attention and generate income.

That’s a silly, and now dangerous marketing strategy, as earnings are produced when you are concentrating on a proper viewers of customers or leads, not a discuss of individuals who do not want to listen to from you, yes?

Dangerous SEO Strategy #3

Back-Linking Systems and Guest Posting

LinkVana and other similar systems have been hit difficult by Google. And that is well recognized. Think about you have been striving, for the last few years, creating a notable connecting information, following Google guidelines, writing excellent material, and getting high top quality hyperlinks, usually.

And here comes, some guy, out-ranking you on Google SERP, because they are using some questionable connecting vegetation and methods. The procedure was quite comfortable. You search for the services of someone who could toss up low high top quality (or even good) material. You post them on the program, along with all kinds of non relevant websites and material. Within per month, you will have acquired probably thousands of back-links. And the next 30 days, you are out-ranking websites which have invested years striving and creating a organic connecting information.

Don’t you think Google has to take a job out and punish this careless practice? We know Google like to create worry among internet marketers and are a known propaganda machine, but they are brilliant. Make no mistake…

Thanks to them, we now may be able to benefit from all the effort we have made for all these years, and still stay on the Google oral cavity and get organic visitors. However, this does NOT mean you should neglect the newest Google changes, if you want to stay on top of your performance.

Spammers and dark hat weblink companies have taken on to these up-dates, and now are using the Google Weblink disavow device to remove bad hyperlinks from their website, and some of them are going to take the web by surprise with a new method: large visitor publishing. This is a new viewpoint on the back-link program technique.

You focus on (more or less) relevant blogs in your business, you build (good or bad) material for their website, and do this on a comprehensive. Within per month, you could have 10… 20 and even 50 material back-linking to your website or website.

The method in general is not excellent or bad. It relies on how you use it. If you visitor support with the only purpose to develop your roles, then Google will search you down, and individually or immediately punish your website. And there you go again, you will have to start all over again, from the beginning.

These are the top 3 most dangerous SEO techniques we have to avoid for 2013 and beyond.

Be brilliant, have patience, and assign (wisely) your material marketing. It’s time we upgrade our performance, and be friends with Google, or they can easily achieve out our web websites from the SERPs. If you really want to get a punished website website coming back on the oral cavity, understand how to duplicate your old industry (and remove the dangerous business hosting account) to a new business. However, aim to create new organic hyperlinks and understand from past mistakes… Before you know it, you will be site again. But keep in thoughts, visitors first – look for search engines second!

GOOGLE ANALYTICS INSTALLATION Part - ii

How to Perspective Your Traffic

Keyword Traffic

The Keyword and key phrase confirming in Search engines Statistics is a fantastic way to get understanding into what your clients are

searching for and what your web page actually rankings for.

How to Discover Which Search phrases Are Being Used to Area on Your Site

The Keyword and key phrase confirming in Search engines Statistics is a fantastic way to get understanding into what your clients are

searching for and what your web page actually rankings for.

1.    From your Google Analytics Dashboard, find the “Traffic” tab on the left hand navigation bar and click it

2.    From the drop down menu that appears choose “Search”

1.    From that drop down menu choose "Organic".

4.Your “Organic Look for Traffic” summary allows you to search down to discover all the keywords and words that are sending visitors to your site.

Once you have access to your Keywords you can evaluate which keywords and words are actually delivering visitors to your web page. You can look for particular keywords and words or remove a particular word from your results. You can even apply your Innovative Section for Unbranded Natural Visitors see the keywords and terms that contain no labeled keywords.

Now that you will discover all the keywords and terms that are delivering visitors to your web page, do you see anything that surprises you? Is there an unusual or amazing keyword and key word that is delivering visitors to your website? If there is, this is where you should take advantage of possibilities that you might not have known persisted.

Goallllllllllls!!!! and Events

“If it can’t be measured, it can’t be managed.” Measuring should be at the heart of your marketing efforts. If what you are doing can’t be measured, it can’t be managed; thus it can’t be improved.

Luckily Google Analytics offers many ways to measure your different marketing efforts. Two great ways to measure involve utilizing Goals and Events

Let’s look at goals first.

Goals are ways you can measure conversions on your website. Google Analytics will track three basic

types of goals:

·       Time on site - A goal is completed once a user spends a specified amount of time on the website.

·       URL Destination - A goal is completed once a user reaches a certain destination.

·       Pages/Visits - A goal is completed once a user visits a certain number of pages.

There are lots of creative ways you can use these goals to measure conversions on your website; however, the best way is to utilize the URL destination style goal. It allows you to record a conversion when a user lands on a specific page. This page can vary depending on what you consider a conversion. Let‘s use an example to demonstrate how to set up and measure a URL Destination Goal.

Setting Up a URL Destination Goal

First you need to pick a conversion point to measure. This can be a subscription to your blog,

newsletter, etc. The only requirement to your goal is that it have a URL that is associated with the

goals completion.

For example,

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www.homepage.com ----> www.homepage.com/ email_sign_up ---->

www.homepage.com/email_sign_up/thank_you_for_signing_up

“/thank_you_for_signing_up” is the goal completion page and will be your URL Destination when

you‘re setting up your goal.

Once you’ve got your conversion and destination URL figured out you can move on to setting up the

actual goal in Google Analytics.

Head over to your Account Home for Google Analytics and access your desired account.

Once you’re in your account dashboard click the settings wheel symbol in the upper right hand corner.

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In your settings select the Goals Tab from the Profiles Tab and hit “+Goal”

Now it’s time to fill in the details of your Goal. First give your Goal a proper name so that you can

recognize it. For our example I am going to name it “Email Sign Up” and designate whether you to

have the Goal active as soon as you‘re done setting it up, or if you‘d rather active it later.

Next we’re going to select URL Destination for the Goal Type.

Now we need to enter the Goal URL. For our example the Goal URL is /thank_you_for_signing_up.

You do not need to enter the root domain for the Goal URL only everything after the “/”.

Next we’re going to decide on a Match Type. For our purposes we are going to choose Exact Match.

Leave “Case Sensitive” unchecked. When you set up your own Goals you will need to figure out if your

URLs are case sensitive and adjust that setting accordingly.

We can now give a value to this Goal. A value can be anything you want, but it should be something

that is meaningful to your conversion process. For example, if we know that the average worth of a

user who completes an email sign up is $15 we can assign the value 15. This isn‘t a required step, so

you can choose to skip it if you like.

Next you have the option to include a Funnel. They are very useful if you have multiple steps in your

conversion process but for the purpose of this example we don‘t need to set up a Funnel.

Hit save, and you’re set to go.

Google Analytics should now register a completed Goal anytime anyone hits the Thank You page, and

if the only way to hit the Thank You page is to subscribe then your completed goals should reflect the

number of people who subscribe.

As you can image there are many goal opportunities awaiting you. Now that you have a basic

understanding of how to set up a goal let’s discuss the types of goals you should be measuring.

What Goals Should I Set Up for my Business?

With so many options as to what you can track as a goal and a limited amount of allowed goals (you’re allowed roughly 20 goals per account) you’ll need to be careful to track key metrics that are important to your business.

Before we discuss what you should track, let me first say that every business is different and there are

different micro goals that your business should focus on.

You should ask yourself some important questions when determining your goals like:

·       What can I measure that is important to my business?

·       What are my most important conversion points?

·       Do I have multi-step conversions?

Take a look at an example of the rule you'll be working with

.

_trackEvent(category, activity, opt_label, opt_value)

Here are the factors you will be working with and what they mean.

Category (required)

The name you provide for the number of things you want to monitor.

Action (required)

A sequence that is exclusively combined with each classification, and widely used to determine the kind of user

interaction for the web item.

Label (required)

An optionally available sequence to offer extra measurements to the occasion information.

Value (required)

An integer that you can use to offer mathematical information about the customer occasion.

First, you need to choose what you want to monitor as a meeting. In our situation we’re going monitor mouse clicks to our

Twitter web page. The transformation would perform this way from the user‘s end:

From the returning end it will look like this:

Setting Up Event Tracking

www.homepage.com - > customer mouse clicks “Check Out My Twitter” -> customer is taken to my Tweets page

www.homepage.com ----> customer mouse clicks “Check Out My Twitter” ---->

the occasion is activated and documented in Search engines Statistics ----> User is taken to my Tweets page

So, let us see how this is set up, step-by-step.

We need to edit our tracking code to incorporate our parameters for tracking this event so I will need

to include a category and action and optionally a label or value. For the category I am going to

use ‘Twitter’, for the action I am going to use ‘Went to Twitter Page’, and for the label I will use

‘Social’.

So, my code looks like this,

(['_trackEvent', 'Twitter', 'Went to Twitter Page', 'Social']);

Now that I’ve got Javascript code figured out I need to apply it to the event on my website. To do this I need to access the html of my website for the page where the event is located.

Once I find the right piece of code for my event in my html I will apply this Javascript snippet to

it, like this,

<a href= target="_blank"

">Check Out My Twitter</a>

“https://Twitter.com/neilpatel"

onclick="_gaq.push(['_trackEvent', 'Twitter', 'Went To Twitter Page',

'Social']);

The black text is the original link and the red text is the added event track code.

You event is now being tracked using Event Tracking in Google Analytics. You can now apply this

method to any clickable action on your website.

Advanced Segments

Advanced Segments are one of the best tools to utilize in Google Analytics for breaking down and

focusing in on specific metrics that are key to your performance.

Advanced Segments allow you to segment certain types of visits to your website so that you can focus on

what really matters in terms of measuring your performance. Google provides you with a number of

predetermined Advanced Segments, which can be useful, but the true power of Advanced Segments is

learning how they work and creating your own that are unique to your goals and needs.

How Do Advanced Segments Work?

Advanced Segments work through Google Analytics filtering out segmented data based on filters you put

into place using the Advanced Segment tool. When you apply an Advanced Segment, Google will only

display data that meets that criteria. For example, if you apply the “New Visits” Advanced Segment,

Google will only display data based on visitors that Google records as new and exclude all data that

doesn’t fit the “New Visits” criteria.

Right out of the box Google provides you with a long list of ready to go Advanced Segments. You should

access the following Advanced Segments that are provided for you:

·       All Visits

·       New Visits

·       Returning Visits

·       Paid Search Traffic

·       Non-Paid Traffic

·       Search Traffic

·       Direct Traffic

·       Referral Traffic

·       Visits with Conversions

·       Visits with Transactions

·       Mobile Traffic

·       Non-Bounce Traffic

What Kind of Data Should I Segment?

Since your options are virtually endless for the types of segments you can create I will give you one that

you need to create right now before you move on and start creating your own. This Advanced Segment

will isolate visits that have come to your website via organic search using keywords that contain no

branded terms.

Why is this segment important? Great question. Well this powerful Advanced Segment is going to show

us how many people are not specifically searching for your website or your brand but are finding your

site using specific keyword phrases. This is a great way to see what kind of keywords people are

searching for and which keywords your website ranks for.

Setting Up the Organic Unbranded Advanced Segment

To create the Organic Unbranded Advanced Segment follow these simple steps:

Navigate to your GA Dashboard

Click on the “Standard Reporting” tab at the top of the page.

You will now find all of your Custom Advanced Segments. Check mark "Organic Branded Traffic".

GOOGLE ANALYTICS INSTALLATION Part - i

GOOGLE ANALYTICS INSTALLATION

 Although this information on its own will educate you how to do many factors relevant to promotion your

business, I want to create sure you start off on the right feet and lay a excellent base so that you can

measure the potency of all your efforts and effort and energy.

Marketing includes a variety of projects that all have considerable results. These dimensions are what

justify your efforts and effort, money and effort. If you are not calculating what you are doing you will be spending your

time because you are limited to do it again your errors and skip possibilities to take advantage.

There are plenty of analytic resources at your disposal: Some 100 % free, some compensated. Some concentrate on website

analytics while others concentrate on social. There are resources that concentrate on calculating one specific thing like

funnels or A/B assessments. Other resources even monitor eye motions or mouse clicks using warm charts. The point is,

there is no reason to not evaluate everything you are doing. You might not exactly know how, or what

to evaluate right now but that is what this information is for, to educate you how to evaluate your marketing

efforts and create sure you are getting a ROI (return on your investment).

Although I described there are an endless variety of resources at your convenience to evaluate different

things, my concentrate will be on Search engines Statistics. Google’s 100 % free analytic device is somewhat of an industry

standard and for excellent reason: it’s 100 % free, popular and highly effective. With the appropriate modifications and settings

you can evaluate almost anything on your web page.

Search engines Statistics allows you to monitor several websites in one Search engines Consideration. You are about to create your

first web page to monitor.

On this type you need to complete the “Website’s URL” with the actual URL for your web page. Create sure

it is the actual URL, and you should consist of the “www” if your site's URL has one. Don’t

include it if it does not. The “Account Name” will instantly complete itself in. You can also modify the Time

Zone and Nation for which you live in.

Once this form has been filled in, click “Continue”. You will then be given a snippet of code that will be

used to track your website. Follow the instructions that Google gives you on installing the snippet of code.

If you’re having issues setting up your Google Analytics account check out Google’s own tutorial on setting

it up here,

http://www.Google.com/support/analytics/bin/answer.py?answer=174090

TRAFFIC SOURCES

The “Traffic Sources” area of your analytics dashboard offers a treasure trove of insights into your

website and your visitors. From it you can learn where your visitors are coming from, which websites are

sending you the most traffic, which keywords are sending you the most traffic, and which source is

sending you the most traffic.

To Access Your “Traffic Sources” Follow These Simple Instructions:

• Log into your Google Analytics account
• Select your account from “Account Overview” and then select a profile (if you have
• multiple websites you are tracking under a single account)
• Navigate to your “Dashboard”
• Find and click the “Traffic Sources”

LET’S JUMP RIGHT INTO GOOGLE ANALYTICS (GA) AND

START AT THE BEGINNING WITH INSTALLATION.

The first thing you'll need to install is a Google Account. If you don't have one don't worry its

free. Here's how to get your Google Account:

• Navigate to Google.com/analytics
• Click “Sign up for a new Google Account”
• Fill out the proper fields in the form

Once your new account has been created you’ll need to set up your new Google Anaytics

account. This can be accomplished in a few easy steps

• Navigate to Google.com/analytics
• Click “Sign up Now”
• Log in using your new Google Accounts password and user name that you just created.
• Click “Sign Up”. Done!

Search engines Statistics allows you to monitor several websites in one Search engines Consideration. You are about to create your

first web page to monitor.

On this type you need to complete the “Website’s URL” with the actual URL for your web page. Create sure

it is the actual URL, and you should consist of the “www” if your site's URL has one. Don’t

include it if it does not. The “Account Name” will instantly complete itself in. You can also modify the Time

Zone and Nation for which you live in.

Once this form has been filled in, click “Continue”. You will then be given a snippet of code that will be

used to track your website. Follow the instructions that Google gives you on installing the snippet of code.

If you’re having issues setting up your Google Analytics account check out Google’s own tutorial on setting

it up here,

http://www.Google.com/support/analytics/bin/answer.py?answer=174090

TRAFFIC SOURCES

The “Traffic Sources” area of your analytics dashboard offers a treasure trove of insights into your

website and your visitors. From it you can learn where your visitors are coming from, which websites are

sending you the most traffic, which keywords are sending you the most traffic, and which source is

sending you the most traffic.

To Access Your “Traffic Sources” Follow These Simple Instructions:

• Log into your Google Analytics account
• Select your account from “Account Overview” and then select a profile (if you have
• multiple websites you are tracking under a single account)
• Navigate to your “Dashboard”
• Find and click the “Traffic Sources”

 You will be given two options: “Overview” and “Sources”.

“Overview” provides you with a very primary, top-level look at your visitors resources. A chart will be provided to

you displaying you the variety of trips you obtained on any selected time frame. Further down the site you get a

more specific malfunction of the quantity of visitors each resource (Direct, Recommendation, or Search) is delivering to

your web page.

Although all of the details in the “Overview” is useful, the “Sources” area consists of the most

vital details.

Under the “Sources” tab you are given the option to select from five choices:

• ALL TRAFFIC
• DIRECT
• REFERRALS
• SEARCH
• CAMPAIGNS

Each of these options will display very details regarding the amount of visitors each source

has sent. Let us look at the kind of visitors each “Source” Symbolizes.

All Traffic

As the headline indicates, this details represents all the visitors to your web page (for whatever time frame you have

selected) from all resources. This is a good way to perspective your details when you are trying to get a primary, holistic

view of where your details is arriving from. You want to have a healthy visitors profile, without one

source extremely prominent the others.

Direct Traffic

Direct Traffic includes visitors that straight utilized your website. There are various ways a customer can

directly accessibility your website such as, writing the URL straight into the URL bar, simply clicking through a weblink in an

email, or guide tagging your web page. A immediate check out is from someone who did not accessibility your website

from a recommendation website or via a online look for motor.

The issue with the way Search engines Statistics smashes down and shows Direct Traffic can be discovered in the point that it

does not tell you which immediate resource the customer used to get to your website. You are remaining in the black as to

whether the customer used a weblink in an e-mail, save, or straight went to your website with a URL bar.

Later in the details I will explain to you a way to get around this “blindness” by tactically using URLs to tag

where your customers develop.

Search Traffic

Search Visitors all visitors that comes to your web page via a look for through a online look for motor. This means

the customer joined a keyword and key term question into a look for bar that belong to Search engines, Google, Google, etc., found

your web page, and clicked-through. Search engines Statistics will crack down your look for visitors into which

search motor was used to accessibility your web page and which search phrases were used.

You can find more details about Search Traffic and Keyword Traffic in the Keyword Traffic section

of this details.

Referral Traffic

Referral Traffic is when a user is already on one website and clicks a link that takes them to your website.

This link could be a text link, an image, a banner, etc.

For example, if the user is on Site A and clicks a link to your website from Site A then that will be

reported as Referral Traffic, with the referring site being Site A. Google Analytics will display the name of

the referring site (Site A) and any data recorded associated with that referring site (Site A) including total

number of visits from that referring site, time on site, and bounce rate.

Remember, you can apply any Advanced Segments Google provides or any that you have created on your

own to Advanced Segments. Go ahead and apply your Organic Unbranded Traffic filter and access your

Search Traffic. Notice how there are no (or very minimal) branded keywords being displayed? These are

all the keyword phrases that people are using to access your website via search engine that contain no

branded terms!

Campaigns

Campaign visitors represents visitors that comes via an offer URL designed using Google’s Strategy URL

Builder which can be found

Google’s URL Designer is a useful gizmo for improving campaign URL’s because it does not require you to have

any before encounter with factors or URL framework. All you need to do is be able to successfully name

your campaign so that you can identify and distinguish it in your statistics.

Let’s look at how the device performs and how you can make a Strategy URL by developing one yourself! Let’s

say I want to monitor how many individuals simply just click a weblink to my sale’s web page from a publication that I deliver out.

You might ask yourself, why cannot you just observe the URL without having to develop a unique URL? Well, if

the weblink is in an e-mail, then Search engines Analytics is going to review it as Immediate Traffic. Just understanding that it

came via Immediate Traffic is not really necessary to us since there are so many visitors resources lumped into Direct

Traffic. We want to be able to evaluate exactly how many persons visited the weblink so that we can measure

it‘s efficiency, and improve it further.

So, to summary, we are trying to observe a weblink we have involved to my sale’s web page in a publication..

Here’s how to do it:

1.Navigate to http://www.Google.com/support/analytics/bin/answer.py?answer=55578  This is where you will generate your URL.

2.Here you will find this

3.Get into the URL, you would like to monitor. This is the area where you would like to produce a

custom URL so that you can monitor its visitors. 

4.Next, we are going to have to start defining some parameters so that we can identify this traffic

via our Google Analytics. To do this you should know what each parameter means.

Campaign Source

This is where the weblink is going to be placed. For example: Search engines, Tweets, or weblogs. We are going to complete in

newsletter fall because the weblink is in our Drop Publication.

Campaign Medium

This is the method by which the weblink is provided. This could be CPC, advertising ad, or in our situation, e-mail.

Campaign Term

This represents a cost-per-click (CPC) strategy in which a keyword and key phrase activates a advertising ad. This is not a

required parameter to complete, but if your Campaign Medium is CPC then you want to complete whatever

keyword fits to that strategy. For our example, we’ll keep it empty.

Campaign Content

Use this to distinguish between ads, if you are operating several ads. This parameter is also optional;

we’ll remove it in in our example.

Campaign Name

This is the name you’ll give your campaign. This name should be representative of your link and should

specify the purpose of creating the link. These names can be whatever you choose, but for reporting and

measuring purposes, they should be relevant to your goals. You might also want to consider that you

might end up generating multiple Campaign URLs under the same Campaign Name in the future. For

now we will use fall sales.

This is what our filled in parameters look like,

5.Finally, we are ready to generate our custom URL. All we need to do is hit “Generate URL” and it

will populate the empty field right below it.

So, we’ve generated our URL and we’ve inserted it into our newsletter and sent the newsletter out. Now

we want to know how many people clicked the link to our sales page. Here is how to find that out::

1.    Navigate to your Dashboard and access the analytics account associated with this “Campaign URL”.

2.    Hit “Traffic Sources” from your right-hand menu bar, then click “Sources” and finally Campaigns

3.    In your Campaign Dashboard you should find a familiar graph of traffic. Look at the campaign

name…look familiar? You are now viewing the traffic stats related to your “Campaign URL”.

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